The number one factor, or breaks your site or can not use. This is usually referred to as the usability of your website. It seems simple: if people do not want (things to buy, subscribe to this as a call, etc.) are not going to do. However, because websites are so easy to change, many companies only create websites, web applications, newsletters, etc, and we hope these changes will help your business.

The most confusing is generally a lack of clarity on the performance of your website. For example, how your site is to convert visitors into customers? What are the most important decisions that the visitor must be in place? You give them the information and tools that are necessary for these decisions?

This article will help you to begin the 3 techniques to improve the performance of your website: site analysis, usability testing, and people. Exactly how you choose to implement these techniques is, of course, depends on you. However, one thing is assured: The three techniques will help you get closer to the people who visit their website: their needs, aspirations and behavior. This information is essential if you plan to optimize the ergonomics of your website to achieve its objectives.

1 Measuring progress with Web Analytics

Many companies falsely standard “Statistics Program website, and only a set of standard reports. In general, these reports do little to help those who judge the true effectiveness of your website.

You want to start building their own websites from Google Analytics? Follow these 3 easy steps:

1. Begin with the end in mind – with your goals. Define your marketing strategy target site (eg, increasing the number of potential customers from search engines on the Web “), and what you want your website visitors to do to achieve these goals (for example: “Look at our list of the Top 10 in Google and click on them)
2. Contact your visitor behavior on your site. Track the number of visitors it receives, and how long they stay on your site (including the number of pages viewed). They want all the figures to make, because it means you get more visitors who are in the arena. You maximize the chances that they will do what you want.
3. Expand your conversion rate. Followed by the number of visitors to the action button you want to do, and compare that number to your visitors. This way you can determine your conversion rate. For example, if 15 out of 100 visitors over you (and this is one of their targets), then the conversion rate for the detection of 15%.

If you use this Web Site Analytics are key, you can continue to develop and implement their trends to optimize. Here are two examples:

• Let’s say you find the conversion rate higher on weekends. Then you may want to spend more money on online advertising over the weekend and reduce their spending in the week.
• Say that you need more visitors and a proposed search engine optimization to improve their ranking. Then you can increase or decrease by visitors project activities.

Whatever you want to perform in the first web site ease of use with a solid analysis of Web sites. Why? From site analysis and the power to select the areas that matter most, and how well or poorly, you can do. If you know you’re armed with the most important data that can contribute to their efforts and to identify things like usability testing can be more.

2nd use usability testing

Usability testing, where people who use your site and see which are actually used. Normally, the person asking to do things on the site, and look at the shoulder, behind a mirror or a second computer on which you can see what is currently in testing equipment.

It’s amazing how many things you can do better on your site, simply use the people to see. But as it is possible to hire a professional for a usability test can be unnecessarily expensive. Usability professionals are useful because they usually have extensive experience in planning and conducting tests and interpreting test results. However, usability testing should not be formal or Lust: People will give their opinion, if you sit in an investigation or Starbucks. Therefore, use caution when hiring a professional, which seems to test the complicated or costly. If someone does not, is usually only for their economic advantage.

Successfully completed a usability test, only 5 steps:

1. Define your goals. Begin with the end in mind. What do you want this test usability? Do you have areas of your site that you want to improve? If yes, this is a good opportunity to exchange ideas on how to improve these areas. Are you planning to develop a new area of your site? Usability testing is a good way to make a “test” before the big launch.
2. Recruitment of participants. This is the most time and can be most frustrating process of testing. You must get people to participate (which is always difficult, especially if you need to make demographic profiles), and will be provided. Then cancel, there will not be displayed, and some participants in the big test. The best way to get an idea of the person to talk to more than once by telephone. TIP: Be sure to call the person on the day of the event to remind them about it.
3. The test script. To enter a script, test and post-test. The introduction is a script from a list of things you want to meet the person before the test. Tip: In the game, try focusing on the person who thinks that his views and to confirm that all information is good feedback. The next part of the test script, a list of things you really want the person to do so. It is followed by the post-test survey, which allows you to ask questions and compare answers after what they said during the test.
4. Run the test. This is the fun part! You sit on the person and walk through the test of hypotheses. Some tests take advantage of the proximity of the “hand”, while others benefit from what the person to do what they think is right. It depends entirely on the objectives and the information they collect. In each case, the best thing to do, both the person and what they do on the computer. TIP: Make sure that the person of his time.
5. Presentation of results. The best way to see the results is twofold: first, a quick, one page or less at each meeting immediately after the test. In this way, information is still fresh in mind. Tip: Add a photo of the user in his memory because it will ensure that the comments “life.” Then take the information provided during the test, and 1 pm to 4 pm “persons” – the user profiles to describe what kind of person, what they need on site, these are often questions about the site and what can be changed to help them. This helps to explain the results to others, and these people, you can use later to add or edit sections of your website.

How many people should I test?
For the majority of usability tests, you can specify the maximum height of ten individuals studied. Many more people and you begin to see many repeat modes. If you have less than ten, you lose something or not enough of a reason.

3 development of the People

Let’s face it – nobody reads the 20-page report of the usability of the cover to cover. Just do not. In general, decision makers require a “memory” Submission “and” blocking “one or two key points of the study, said that the number again and again.

This represents a great opportunity: Why not simply making memorable? Enter people.

People are a way to get all the players on the people who visit your site.
What people are:

Fake people on the basis of actual data

A very useful tool to reach your target audience

One way to protect your data come alive and memorable

What people are not:

Any customer profile

“Made Up”, which are real data, such as results
of usability tests

Replacement of the existing possibilities, and plan and build our site

Evidence of reports of users as people is a good way:

1. Get decision-making board of the concept of person
2. Contact the website of the population through your site

Create a data usability test of time, but very valuable. Look at the data of the main trends: What are the common tasks, goals and actions you see? Can you provide the information on these things? You begin to have a handful of people over time refined. Add a name and some pictures of this “person” and that is the way to creating a Web site focused on user experience.

Again, as for the application of these techniques is, of course, depends on you. Even small steps can have a big effect. You do not need super-sophisticated web site analysis, testing your site with 100 users, or develop very detailed person. Every step you take in these three areas, no matter how big or small, will help you get over your website and strategy